As the sole creative lead, I oversaw concept, design, and execution across all work unless otherwise noted.
The Gold Medal Collection
With research into the brand’s family history, I developed the concept for the Gold Medal Collection — rooted in Erker’s St. Louis heritage and a defining moment in 1904, when August Erker, brother of founder A.P. Erker, won Olympic gold during the World’s Fair.
Led end-to-end creative direction of the photoshoots, including concept development, talent sourcing, production planning, and on-set oversight through final delivery; photography by Nakayoshi Studios.
& creation of my own campaign imagery:
Packaging insert cards communicating the historical narrative behind the collection at the point of purchase.